Use of Artificial Intelligence in Brazilian Cultural Equipment is Incipient, but Digitalization Advances, Survey TIC Cultura 2024 Reveals

Survey by Cetic.br|NIC.br, released this Tuesday (7th), investigated for the first time the application of AI in the sector and identified that access is near universalization.

São Paulo, October 7, 2025 – The use of Artificial Intelligence (AI) in Brazilian cultural equipment is still incipient, with adoption rates above 10% only in archives (20%) and cinemas (16%). In other equipment, the proportions were 9% in culture points, 4% in heritage sites, museums, and theaters, and 2% in libraries. The unprecedented data are from TIC Cultura 2024, launched this Tuesday (7th) by the Internet Steering Committee in Brazil (CGI.br). On the other hand, the survey also reveals a scenario of advancement in the sector's digitalization, with Internet access practically universalized among the investigated equipment and the strengthening of the technological infrastructure of the sector's organizations.

Conducted by the Regional Center for Studies on the Development of the Information Society (Cetic.br), a department of the Brazilian Network Information Center (NIC.br), the nationwide survey interviewed managers of seven types of cultural equipment: archives, heritage sites, libraries, cinemas, museums, culture points, and theaters.

“On the one hand, the study shows that a more strategic adoption of AI-based applications is still restricted in the sector; on the other hand, the data demonstrates a growing maturity of Brazilian cultural equipment in incorporating digital technologies, supported by the universalization of connectivity and the increased use of own devices,” points out Alexandre Barbosa, Manager of Cetic.br.

The indicators show that Internet access is practically universalized among investigated equipment, such as archives and cinemas (100%) and culture points (96%). It also indicates significant growth in network connection among heritage sites, which jumped from 74% in 2022 to 92% in 2024. However, smaller proportions of Internet access still persist among museums (87%) and libraries (83%).

The strengthening of the digital infrastructure identified by the survey is also reflected in the increased presence of equipment-owned devices, such as tablets in archives (which rose from 14% in 2022 to 32% in 2024) and theaters (from 17% to 27%), notebooks in heritage sites (from 36% to 65%), and cell phones in culture points (from 28% to 39%).

The proportion of equipment that offers free Wi-Fi access to the public also increased compared to the indicators from the last edition, conducted in 2022, with notable growth in libraries (from 54% to 65%), culture points (from 53% to 64%), and museums (from 40% to 51%). The offering of computers for the public remained stable, being more present in archives (55%) and libraries (41%).

“Brazilian cultural equipment has realized that connectivity and digital technologies have become essential for their activities. The use of the Internet is already practically universal in these equipment, except for libraries and museums, which still have room to grow. The survey also reveals a central role of these equipment in digital inclusion, given the capillarity of their operation throughout the national territory,” points out the Manager of Cetic.br.

Online Presence

The presence on online platforms and social networks such as Instagram, TikTok, or Flickr grew during the period, reaching 87% among culture points (up from 73% in 2022) and 78% of heritage sites (up from 50% in 2022). The use of messaging apps like WhatsApp or Telegram also increased among culture points (from 62% to 72%) and museums (from 24% to 37%), theaters (from 24% to 35%), and libraries (from 12% to 25%).

On the other hand, after the growth during the pandemic, the presence of live video streaming tools on the website declined among theaters and cinemas, returning to levels observed before the health crisis. For theaters, the percentage fell from 25% in 2022 to 16% in 2024; in cinemas, it dropped from 20% to 12% over the same period.

Professional Training

The results of 2024 indicate that cultural equipment prioritizes the offer of internal training related to digital technologies and privacy compared to paid external courses. Archives are the ones that invest most in internal training, both for digital technologies (50%) and for privacy and data protection (51%). However, the offer of external courses is more limited: only 24% of archives paid for digital technology qualifications for their teams, and 23% for privacy. On the other hand, only 6% of museums offered external courses on digital technologies and 7% on privacy and data protection, with libraries at even lower numbers, 4% and 5%, respectively.

“The fifth edition of TIC Cultura reveals a cultural sector with a more robust technological infrastructure, marked by the increased use of own devices and Internet presence, an important legacy of the pandemic adaptation effort and one that may be associated with the context of expanding funding policies in the period. At the same time, the data on training show that team training is a critical bottleneck for technology to truly become an ally,” emphasizes Renata Mielli, coordinator of CGI.br.

TIC Cultura 2024

Since 2016, the TIC Cultura survey aims to understand the presence and adoption of information and communication technologies in Brazilian cultural equipment, both in their routine internal functioning and in their relationship with their publics. The indicators help guide cultural public policies that contribute to democratizing access to culture and reinforce the sector's importance in the country's economic development. They also assist the sector in understanding challenges and opportunities related to the application of ICT in the field of Culture.

In this 5th edition, 1,818 interviews were conducted between October 2024 and April 2025, with managers of archives, heritage sites, libraries, cinemas, museums, culture points, and theaters from all regions of the country.

The TIC Cultura receives institutional support from the United Nations Educational, Scientific and Cultural Organization (UNESCO) and a group of experts linked to the government, civil society organizations, and universities. The complete list of indicators can be found at https://www.cetic.br/pt/pesquisa/cultura/indicadores/.

About Cetic.br 
The Regional Center for Studies on the Development of the Information Society (Cetic.br), from NIC.br, is responsible for producing indicators and statistics on Internet access and use in Brazil, disseminating periodic analyses and information on the network's development in the country. Cetic.br|NIC.br is also a Regional Center for Studies under the auspices of UNESCO and will be celebrating 20 years of activity in 2025. More information at https://cetic.br/.  

About the Brazilian Network Information Center – NIC.br 
The Brazilian Network Information Center — NIC.br (https://nic.br/) is a private civil and non-profit entity responsible for the operation of the .br domain, as well as the distribution of IP numbers and the registration of Autonomous Systems in the country. NIC.br implements the decisions and projects of the Internet Steering Committee in Brazil - CGI.br since 2005, and all collected resources come from its activities, which are of an eminently private nature. It conducts actions and projects that benefit the Internet infrastructure in Brazil. NIC.br includes:  Registro.br (https://registro.br), CERT.br (https://cert.br/), Ceptro.br (https://ceptro.br/), Cetic.br (https://cetic.br/), IX.br (https://ix.br/) and Ceweb.br (https://ceweb.br), in addition to projects like Internetsegura.br (https://internetsegura.br) and Portal de Boas Práticas para Internet no Brasil (https://bcp.nic.br/). It also houses the office of the W3C Chapter São Paulo (https://w3c.br/).  

About the Internet Steering Committee in Brazil – CGI.br 
The Internet Steering Committee in Brazil, responsible for establishing strategic guidelines related to the use and development of the Internet in Brazil, coordinates and integrates all initiatives of Internet services in the country, promoting technical quality, innovation, and dissemination of offered services. Based on the principles of multisectoral and transparency, CGI.br represents a democratic Internet governance model, praised internationally, where all sectors of society participate equitably in its decisions. One of its formulations is the 10 Principles for Internet Governance and Use (https://cgi.br/resolucoes/documento/2009/003). More information at https://cgi.br/. 

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This content was automatically translated with the support of artificial intelligence.