One-third of Non-profit Organizations in Brazil Are Already Using Generative AI, Cetic.br Survey Finds

TIC Non-profit Organizations 2025 identifies advances in technology adoption in the sector and reveals that two out of three institutions received donations via PIX

São Paulo, July 7, 2026 - One in three Brazilian non-profit organizations is already using Generative Artificial Intelligence tools for their work processes, according to the TIC Non-profit Organizations 2025, released today by the Brazilian Internet Steering Committee (CGI.br). The survey, conducted by the Regional Center for Studies on the Development of the Information Society (Cetic.br), an area of the Brazilian Network Information Center (NIC.br), shows that the most common application of this technology is in text generation (27%). Image or video creation (20%) and programming code development (10%) follow. The highest proportions of adoption of these tools were recorded among organizations related to religion (45%) and education and research (42%), followed by health and social assistance (31%) and culture and recreation (20%).

"The survey has been conducted since 2012, and during this period, we've seen that the presence of devices and internet access has become part of the daily life of organizations. In this edition, we are looking at other factors that indicate greater capabilities to deal with digital technologies, such as Artificial Intelligence and cloud computing," explains Alexandre Barbosa, Manager of Cetic.br | NIC.br.

"Often, non-profit organizations operate with reduced teams, and AI serves as support in various areas, such as optimizing internal processes, public relations, or resource mobilization to ensure their own sustainability," adds Manuella Maia Ribeiro, TIC Research Project Coordinator at Cetic.br | NIC.br.

Cloud Computing and Technological Infrastructure Hire

Between 2022 and 2025, non-profit organizations increased their contracting of cloud computing services. The adoption of solutions for file or database storage increased from 21% to 39%. Cloud email usage grew from 19% to 36%, while office software jumped from 11% to 32%.

In the same period, there was an increase in device ownership: institutional cell phones went from 35% to 52% and tablets from 11% to 29%, while personal cell phone use remains predominant (67%). Regarding connectivity, 90% of organizations used the internet in the 12 months prior to the survey, and 80% had Wi-Fi networks. The offer of free Wi-Fi to the public grew from 38% to 60%, with highlights for religious institutions (75%), health and social assistance (54%), education and research (53%), and development and defense of rights (51%).

Donations via PIX

The survey measured for the first time the proportion of organizations that received donations via PIX. According to the study, 66% reported having received funds through the instant payment system in 2025, with higher prevalence among religious institutions (91%), health and social assistance (66%), housing and environment (61%), and culture and recreation (50%).

Further, according to the survey, 29% of organizations received donations through the Internet on channels such as websites, social networks, and crowdfunding platforms, with highlights for housing and environment organizations (42%), religion (41%), and health and social assistance (31%).

Digital Presence

In the field of online presence, 46% of organizations reported having a website, with a higher proportion among education and research institutions (62%) and religion (62%). On social networks, 80% of organizations have their own profile or account on some platform, with the most used being: Instagram, TikTok or Flickr (70%), WhatsApp or Telegram (66%), Facebook (65%), and YouTube or Vimeo (45%). Between 2022 and 2025, notable is the growth of Instagram, TikTok or Flickr (from 48% to 70%) and LinkedIn (from 9% to 20%).

"The data reinforces that presence in the digital environment has become an integral part of the routine of non-profit organizations, strengthening initiatives such as fundraising and promoting their activities,” points out Alexandre Barbosa.

Privacy and Data Protection

The existence of an institutional area or person responsible under the General Data Protection Law (LGPD) increased among non-profit organizations from 29% in 2022 to 52% in 2025. Among organizations with a website, representing 46% of the total, the survey identified advances in implementing LGPD-related measures. The online visibility of the privacy policy, a document that informs how personal data is handled by the entity, advanced from 49% to 69%. The existence of a service channel on the website for data subjects to send messages increased from 48% to 68%, and the disclosure of the information security policy rose from 44% to 67%.

On the other hand, the survey points to training gaps: only 31% of organizations offered internal training on privacy and data protection, and 18% covered external courses for paid or volunteer staff in the 12 months prior to the survey.

About the Survey

The TIC Non-profit Organizations survey aims to map the infrastructure, use, and appropriation of digital technologies in Brazilian non-profit organizations. In 2025, 1,306 people responsible for non-profit organizations were interviewed, randomly selected based on the 2022 Central Register of Companies (Cempre) by the Brazilian Institute of Geography and Statistics (IBGE). Data collection was conducted between June and November 2025 through computer-assisted telephone interviews (CATI). The full results, including tables of proportions, totals, and margins of error, are available at cetic.br. The tables include disaggregated results by total, region, size, corresponding to the number of people employed in the organization, and core activity (employer associations and unions, culture and recreation, education and research, development and defense of rights, religion, health and social assistance, housing and environment, and others).

To access the presentation of the main survey results, visit: https://cetic.br/pt/pesquisa/osfil/analises/

About Cetic.br
The Regional Center for Studies on the Development of the Information Society (Cetic.br), of NIC.br, is responsible for producing indicators and statistics on Internet access and use in Brazil, publishing periodic analyses and information on the network's development in the country. Cetic.br|NIC.br is also a Regional Center for Studies under the auspices of UNESCO and celebrates 20 years of activity in 2025. More information at https://cetic.br/. 

About the Brazilian Network Information Center – NIC.br
The Brazilian Network Information Center — NIC.br (https://nic.br/) is a private non-profit civil entity responsible for operating the .br domain, distributing IP numbers, and registering Autonomous Systems in the country. NIC.br has implemented the Management Committee's decisions and projects since 2005, with all its revenue deriving from its activities, which are primarily private. It conducts actions and projects that benefit the Internet infrastructure in Brazil. NIC.br consists of: Registro.br (https://registro.br), CERT.br (https://cert.br/), Ceptro.br (https://ceptro.br/), Cetic.br (https://cetic.br/), IX.br (https://ix.br/) and Ceweb.br (https://ceweb.br), as well as projects like Internetsegura.br (https://internetsegura.br) and the Best Practices Portal for Internet in Brazil (https://bcp.nic.br/). It also hosts the São Paulo W3C Chapter Office (https://w3c.br/).

About the Brazilian Internet Steering Committee – CGI.br
The Brazilian Internet Steering Committee, responsible for establishing strategic guidelines related to the use and development of the Internet in Brazil, coordinates and integrates all internet service initiatives in the country, promoting technical quality, innovation, and dissemination of offered services. Based on the principles of multistakeholderism and transparency, CGI.br represents a democratically lauded model of Internet governance, where all sectors of society partake equally in its decisions. One of its formulations is the 10 Principles for Internet Governance and Use (https://cgi.br/resolucoes/documento/2009/003). More information at https://cgi.br/.  

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Communication Office – NIC.br  
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Ana Nascimento - Communication Coordinator – ananascimento@nic.br  

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This content was automatically translated with the support of artificial intelligence.